Social Anxiety Disorder (SAD) - 1714 Words

According to the DSM 5, social anxiety disorder (SAD) is a chronic and persistent disorder characterized by an intense fear of social situations. Those with SAD often fear that other will judge them for negative traits or evaluate them harshly, preventing them from engaging in social behaviors. This fear may seem disproportionate to the situation faced and sociocultural context involved, but is salient enough to be debilitating and effect daily functioning. ). Many of the afflicted inhibit their behavior to avoid such fearful situations, which will impact their functioning in school, relationships, and later in life, the workplace. The onset of anxiety symptoms often occurs between early childhood to late adolescence, approximately 8 to 15†¦show more content†¦Participants were asked to fill out the Anxiety Disorders Interview Schedule for the DSM-IV, for both the participant and parent of participant, the Affect and Arousal Scale, the CBCL/6-18, the Child Depression Invento ry, the Dimensional Ratings, the Revised Child Anxiety and Depression Scales and the Revised Children’s Manifest Anxiety Scale. These additional measures were included to test convergent validity. Results showed that CBCL/6-18 anxiety scale had fairly good reliability (a= .79), similar to that seen in the CBCL/4-18 (a= .77). The CBCL anxiety scale correlated significantly (p .001) with all measures included for reliability, except for the Revised Children’s Manifest Anxiety Scale and Affect and Arousal Scale for Children. Divergent validity was also found the lack of statistically significant correlation between the CBCL anxiety scale and measure of externalization, except the parental oppositional dimensional rating (p .001), as was expected by researchers. Researchers also noted a difference in mean score between children with social anxiety (M= 5.1, SD=3.1), and any other anxiety disorder (M= 4.9, SD=3.2) and those without (M= 2.6, SD=2.5), with a 99% confidence int erval, but not between those with social anxiety and all other anxiety disorders. The lack of statistically significant differentiationShow MoreRelatedSocial Anxiety Disorder ( Sad ) Essay1221 Words   |  5 PagesSocial Anxiety Disorder (SAD) is the third largest mental health problem in the world. The latest government data shows that social anxiety disorders affect about 7% of the population at any given time. The lifetime prevalence rate (the chances of developing a social anxiety disorder at any time during their lifespan) stands slightly above 13% (Richards Ph.D., Psychologist, 2016). Social Anxiety is not shyness; it is a real disorder that involves interaction with others. It is a fear of being judgedRead MoreSocial Anxiety Disorder ( Sad )1901 Words   |  8 PagesSocial Anxiety Disorder (SAD) is defined as a chronic and often disabling condition that is associated with uncontrollable worry and tension with symptoms that include restlessness, fatigue, irritability, muscle tension, and/or sleep disturbance. People with social anxiety disorder also experience an intense, persistent fear of drawing attention to themselves in social situations, believing that their flaws will be exposed and that they will be negatively evaluated and rejected. It’s a terrible andRead MoreSocial Anxiety Disorder (SAD) Essay735 Words   |  3 Pages Social Anxiety Disorder (social phobia) is the third largest mental health care problem in the world. Latest government epidemiological data show social phobia affects over 7% of the population at any given time. The lifetime prevalence rate (i.e., the chances of developing social anxiety disorder at any time during the lifespan) stands at above 13%. Definition: Social anxiety is the fear of social situations that involve interaction with other people. Put anotherRead MoreEssay on Social Anxiety Disorder (SAD)1308 Words   |  6 PagesSocial anxiety disorder (social phobia) can be described as an extreme, persistent fear of being scrutinized or judged by others in social situations. This fear may lead to feelings of embarrassment, humiliation and self-consciousness. People who suffer from this condition may â€Å"feel powerless against their anxiety† (ADAA). These emotions often interfere with daily activities, such as school, work and personal relationships. The person might begin to withdraw socially or avoid situations in whichRead MoreEssay about Social Anxiety Disorder (SAD)1173 Words   |  5 PagesSocial Anxiety Social Anxiety Disorders is defined as a marked and persistent fear of one or more social or performance situations in which the person is exposed to unfamiliar people or possible scrutiny by others (Cuncic). People who do not believe in this disorder think that it’s just shyness that is being pathologized (Cuncic). Just because you may be a little shy or a bit nervous on occasion doesnt mean that you have this condition. Social Anxiety Disorders are psychological problemsRead MoreEssay about Social Anxiety Disorder (SAD)1072 Words   |  5 PagesIntroduction Social Anxiety Disorder or social phobia, is the third largest mental health care problem in the world. (Stein, 2010) National statistical surveys carried out in 2002 in the United Kingdom suggest that the prevalence rates for social phobias among young people in the UK were around 4%. (National Statistics, 2002) ‘Social phobia is characterised by intense and persistent fear of social situations in which scrutiny and embarrassment could occur’. (Orsillo Hammond 2001, p.159)Read MoreSocial Anxiety Disorder ( Sad )1238 Words   |  5 PagesSocial Anxiety Disorder Affecting One’s Life Social anxiety disorder (SAD), also known as social phobia, is the most common mental illness in the United States. About 40 million people suffer from this mental disorder. Many tend to confuse this disorder with shyness and nervousness, which are not considered a part of the phobia. Having a SAD can interfere with one’s daily life cycle. People who have SAD often starts to develop this illness during their childhood and adolescence years. Patients areRead MoreHow I Overcame Social Anxiety Disorder (SAD) Essay example1387 Words   |  6 Pagesof a panic disorder and those of an anxiety disorder. With each question I gave a nod in response, not a â€Å"yes†, not even a â€Å"yeah†, just a nod.â€Å"Have you ever experienced a rapid heartbeat, faintness of breath associated with these experiences?† I nodded. â€Å"Have you ever experienced sweating, numbness, shaking in this context† she asked. I nodded. A few minutes later, several question and se veral nods had brought her to a conclusion. I had a panic and anxiety disorder in relation to social stimuli whichRead MoreMananaging Social Anxiety Disorder1491 Words   |  6 PagesMANAGING SOCIAL ANXIETY DISORDER INTRODUCTION 1. The concept of fear dated back as far as 400 BC. During this time, Hippocrates, an ancient Greek physician described the overly shy person as â€Å"someone who loves darkness as life and thinks every man observes him†. When fear is persistent and exaggerated, it results to tension and stress and consequently, anxiety. 2. The Concise Oxford Dictionary defines anxiety as â€Å"a nervous disorder marked by a feeling of uneasiness†. An anxiety disorder involvesRead MoreHow Does Social Anxiety Disorder Effect the Routine of a Person?661 Words   |  3 Pagesidea of â€Å"social fear† goes back as early as 400 B.C. where Hippocrates described the overly shy person as someone who â€Å"thinks every man observes him.† Even Charles Darwin wrote about the physiology concerning blushing and shyness. The psychiatric term â€Å"social phobia† wasn’t used until the early 1900s. In 1994, the fourth edition of Diagnostic and Statistical Manual of Mental Disorders (DSM-IV) was published and the term social anxiety disorder (SAD) replaced â€Å"social phobia.† Social anxiety disorder

Essay On Assessing Clients With Addictive Disorders

Assessing Clients with Addictive Disorders Paper Individuals that suffer from mental illnesses often utilize alcohol to self-medicate. The key is educating the client on the consequences of alcohol use and that it should not be used to self-medicate. By identifying the client’s disorder and rapidly treating the condition, the client’s ability to function in society will be enhanced. In this this assignment, five video episodes will be evaluated and therapeutic approaches will be identify. In video one, Mr. Levy’s perceived the problem as an illness. Even when Mr. Levy’s wife accused him of having a drinking problem, he rebutted that with stating that he was not a drunk. In contrast, Mrs. Levy believed that her husband had a drinking†¦show more content†¦Overall, the entire session went well. The therapist was able to get the client to confine in her regarding the traumatic event that had occurred. The client was able to manage his anxiety by using the breathing technique as well. â€Å"Shallow breathing limits the diaphragms range of motion. The lowest part of the lungs doesnt get a full share of oxygenated air. That can make you feel short of breath and anxious. Deep abdominal breathing encourages full oxygen exchange that is, the beneficial trade of incoming oxygen for outgoing carbon dioxide. Not surprisingly, it can slow the heartbeat and lower or stabilize blood pressure† Harvard Medical School (2015). Yes, I would definitely use the exposure therapy on the patient. The benefits of using exposure therapy is that it is a trauma focused therapy that is effective in counseling clients diagnosed with PTSD. â€Å"Practice guidelines have identified that trauma-focused psychotherapies have the most evidence for treating PTSD. PE teaches you to gradually approach trauma-related memories, feelings, and situations that you have been avoiding since your trauma. By confronting these challenges, you can decrease your PTSD symptoms† National Center for PTSD (2017). In episode 4, the therapist shared a story about Mr. Levy’s platoon office. Listening actively and asking open-ended question would be the way that I would respond to the revelation. By acting open-ended questions it would allow the client to express his feelings andShow MoreRelatedPsychosocial Essay2659 Words   |  11 PagesPSYCHO-SOCIAL ASPECTS OF HEALTH INTRODUCTION The purpose of this essay is to demonstrate knowledge and understanding of both psychological and sociological factors that may impact on the patient/client and also relate to psychological and sociological theories and National Policies. The real name of the client has been changed to protect the patients confidentiality (Nursing and Midwifery Council 2008) NMC. The patient I will be discussing is Mark, a 42 year old man who has worked for a constructionRead MoreOrganizational Behaviour Analysis28615 Words   |  115 PagesORGANISATIONAL ANALYSIS: Notes and essays for the workshop to be held on 15th - 16th Novemeber 2007 at The Marriot Hotel Slough Berkshire SL3 8PT Dr. Lesley Prince, C.Psychol., AFBPsS University of Birmingham November 2007  © Dr. Lesley Prince 2007. Organisational Analysis: Notes and Essays Page i Page ii Please do not attempt to eat these notes. CONTENTS Introduction to the Workshop Topics And Themes The Nature and Scope of Organisation Theory Levels of Analysis The MetaphoricalRead MoreOverview of Hrm93778 Words   |  376 Pagesand deliver value to customers). HRM plays important role in creating organizations and helping them survive. Our world is an organizational world. We are surrounded by organizations and we participate in them as members, employees, customers, and clients. Most of our life is spent in organization, and they supply the goods and services on which we depend to live. Organizations on the other hand depend on people, and without people, they would disappear. Factors Contributing to the Growing ImportanceRead MoreDeveloping Management Skills404131 Words   |  1617 Pages(3.32) Gap 22 15 7 18 11 3 16 8 4 9 1 2 5 6 10 INTRODUCTION Table 2 Critical Management Skills—A Sample of Studies RESULTS STUDY ⠝  RESPONDENTS †¢ FOCUS ⠝  Andersen Consulting (2000) †¢ Study of Andersen partners, consultants, and client leaders Employee skills Creativity Team building Resilience/flexibility Technical competence Deal with ambiguity Speed Emotional intelligence Communication skills Leadership attributes Less controlling Shares authority Culturally attuned Encourages

Analysis Of No Child Left Behind - 1368 Words

The No Child Left Behind Act was to be President George W. Bush’s signature legislation coming into Office. After being delayed by the 9/11 Terror attacks, the act received wide bipartisan support and was passed into law. Its purpose was to â€Å"close the achievement gap with accountability, flexibility, and choice, so that no child (was) left behind† (One Hundred Seventh Congress of the United States of America 2008). In addition, â€Å"No Child Left Behind (aimed to continue) the legacy of the Brown v. Board decision by creating an education system that (was) more inclusive, responsive, and fair† (A Guide to Education and No Child Left Behind-- Pg 13 2007). Essentially, they were aiming to improve education with a problem definition amounting†¦show more content†¦This is completely counter to how the federal government has traditionally left education in the hands of the state and local governments. Another way that Bush could have defined the educati on problem is that, â€Å"compared to the rest of the world, the United States is falling behind in education rankings.† Just before NCLB was put into place, â€Å"Test scores (earned by American students in a 1998 international study were) much worse than the marks that American elementary and middle school students†¦earned on similar international exams in the past two years† (Sanchez 1998). America had a less homogenous society in terms of wealth, language, and socioeconomic background compared to many of the top performers like Finland and Japan (A Profile of Student Performance in Mathematics 2004). This explains the emphasis on closing the gap rather than catching up to other countries. Many alternatives were considered when NCLB was being fine-tuned. The following were all included in the final draftShow MoreRelatedEssay on No Child Left Behind Analysis 862 Words   |  4 Pagesâ€Å"No Child Left Behind† The Problem Public school districts are known to imply that â€Å"No child will be left behind†, after President Bush passed the â€Å"No Child Left Behind Act of 2001† in 2002 (No Child Left Behind, 2003). However, many children are and teachers are beginning to be left behind as well. The U.S government is warning educators across the nation of massive terminations, school closures, and shorter school years, claiming the need to budget. Dallas Independent School District plansRead MoreNo Child Left Behind Policy Analysis Essay2969 Words   |  12 PagesIntroduction The role of the federal government in setting education policy increased significantly with the passage by Congress of the No Child Left Behind Act of 2001, a sweeping education reform law that revised the Elementary and Secondary Education Act of 1965. Federal policy has played a major role in supporting standards-based reform since the passage of the Improving Americas Schools Act (IASA) of 1994. That law required states to establish challenging content and performance standardsRead MoreAnalysis Of Sir Ken Robinson s The Controversial No Child Left Behind Act Of 2001 1130 Words   |  5 Pagescrisis. His concern is that we are educating students to become good workers rather than critical thinkers (â€Å"Ken Robinson†). The message is intriguing and on point since Congress is currently considering the elimination of the controversial No Child Left Behind Act of 2001 (Richardson). This particular TED talk stresses that the current education goes against three principles of humans: we are unique; we are curious; we are creative. Through a combination of reputation, humor, and well-documented factsRead MoreEssay about Anotated Bibliography No Child Left Behind760 Words   |  4 PagesLevente Vizi Professor Di Gloria ENC 1101 T2 137 25 March 2012 Annotated Bibliography What the paper Whats Missing from No Child Left Behind? A Policy Analysis from a Social Work Perspective. argues is that the No Child Left Behind bill might not be accomplishing its purpose. Moreover, the paper sheds light on the social and emotional risk factors that prevent students from succeeding in school. In the end, the article suggests that school social workers are capable of eliminating theseRead MoreNo Child Left Behind Act Essay1646 Words   |  7 Pages The No Child Left Behind Act was based on the Elementary Secondary Education Act of 1965. The act was established based on the promise of Thomas Jefferson to create a free public education system in Virginia (Hammond, Kohn, Meier, Sizer Wood, 2004). The act is now reauthorized as the No Child Left Behind Act of 2001. The purpose of the No Child Left Behind Act was to make sure that children were given a fair, quality education. The act set out to close the achievement gaps in educationRead MoreThe No Child Lef t Behind Act1670 Words   |  7 PagesKentucky-SW 630 Abstract This literature review seeks to explore the Every Student Succeeds Act (2015), a bipartisan reauthorization and revision to the No Child Left Behind Act (2002). The Every Student Succeeds Act (ESSA) is the first law passed in fourteen years to address Reneeded changes to the No Child Left Behind Act (NCLB). Considered progressive and innovative at the time of its passage, NCLB was the most dramatic and aggressive legislation enacted in decades and afforded theRead MoreNo child left behind act1000 Words   |  4 PagesThe No child left behind act has been a big issues ever since its establishment in 2009 by President George Bush. There has been cry by some parents for the law to be repeal because they feel it is creating more problem for the educational system. However, critical analysis of the situation of the students grades by comparing the period before and after the establishment of No child left behind will show that the law has brought tremendous improvement in our education and need to stay. EducationRead MoreNo Child Left Behind Argumentative Essay1149 Words   |  5 Pageshttp://www.yourlittleprofessor.com/schools.html ASPERGER SYNDROME http://www.greatschools.org/improvement/quality-teaching/61-no-child-left-behind.gs NO CHILD LEFT BEHIND http://www.hooverpress.org/productdetails.cfm?PC=1344 NO CHILD LEFT BEHIND Published: August 4, 2004 No Child Left Behind Updated Sept. 19, 2011 The No Child Left Behind Act of 2001, signed into law by President Bush on Jan. 8, 2002, was a reauthorization of the Elementary and Secondary Education Act, the central federalRead MoreEssay about No Child Left Behind May Leave Some Behind965 Words   |  4 Pagesresult of the No Child Left Behind Act. Continuous talk about the No Child Left Behind Act can be heard in the hallways of schools nationwide, but why does it matter? The No Child Left Behind Act plays a major role in our students’ education. The students affected by this act is America’s future. Without school making a positive impact on these students, it will be less likely that they will be motivated to make a positive impact on America in the future. The No Child Left Behind Act may be consideredRead MoreThe No Child Left Behind Act Of 20011403 Words   |  6 Pagesfair number of interesting topics in this Political Science 2 class session of the Fall 2016 semester. A few that stood out to me, personall y, were the topics of laissez-faire economics, separate-but-equal issues, and the viewpoints of the No Child Left Behind Act of 2001. From the tenth edition of the course book We the People, Texas Ed. by Benjamin Ginsberg and Unit 2 of the lecture; a policy developed by the efforts of the late philosopher and economist, Adam Smith, laissez-faire economics essentially

The World Of The Second World War - 1641 Words

The Second World War left the world in a very terrible state. World economies were struggling, and the population grew, demanding a better life from its leaders. The side that won ended up dividing the world again into two parts or more. The United States, the United Kingdom, France and West Germany ended up forming the western bloc. Russia, or as it was called during that period, the Soviet Union, took control of East Germany, and much of eastern Europe as part of a settlement plan between the winning Allied forces. They were referred to as the Eastern Bloc. These two regional groups, engaged with one another by ideology, where one side wished the world would adopt one kind of economic and political ideology while the other sided wished†¦show more content†¦Technology did threaten to end the two nations at once. Historical records show the simulations of attacks and the resulting defense measures for both sides and how at the end, not one of either country would be victorio us. Therefore both the United States and the Soviet Union continued to explore science to come up with better ways of defeating their enemies. Technology and science went as far as to render basic weapons useless and instead moved to improve efficiency in operational and functional systems. Therefore, you could hear about a new detonation system that could work with any bomb or even a better and small explosive that could be used to launched nuclear or other mass destruction weapon components. As the cold war progressed and with every minute being closer to war than the previous, attention began to shift to other unexploited fields in science (Hanhimà ¤ki 673-683). Nuclear bomb technology began to be a primary feature in military functions with sites sprouting up in equal measure for both countries. Besides the scientific expansion began to look into other alternatives like hydrogen bombs which were said to be more dangerous and destructive. Both nations were not shy in the expression of their desire to destroy the other. However, the most notable move in the race for the ultimate weapon moved to space exploration where both countries turned to space to offer the new frontier in war. As such, Russia would build a spaceship and brag aboutShow MoreRelatedThe World Of The Second World War1794 Words   |  8 Pages The Second World War lasted from 1939 to 1945, which involved most of the world s nations, organized into two opposing military alliances: The Allies and the Axis . It is considered the most extensive war, with more than 100 million armed forces assembled. The Allied forces placed their entire economic, industrial, and scientific capabilities at the service of the war effort, destroying the difference between civilian and military resources. It was the deadliest conflict in human history (Reference)Read MoreThe World Of The Second World War1050 Words   |  5 PagesThe Second World War is considered to be the bloodiest conflict in the history of mankind with over 60 million deaths in a span of six years. After the end of the war in 1945, many people, Europeans, were determined to prevent any more bloodshed and destruction of that scale from happening again. The first step towards communion between the European countries was to implement economic cooperation. Economic cooperation is the cooperation between countries in terms of imports or exports of goods andRead MoreThe Second World War2302 Words   |  10 PagesSecond World War World War II was one of the greatest struggles humanity has ever seen. This Second World War caused many lives to be lost, damaged personal properties and was expensive, for a great deal of money was required to maintain a country’s military strength. The numbers for those that have passed, been wounded or gone missing during the war could never be calculated precisely; though it has been estimated that more than 55 million lives perished. Many historians have traced the causes ofRead MoreThe Second World War1598 Words   |  7 PagesFollowing the end of the Second World War the Nuremberg War Trials were held to prosecute Nazi officials for the abhorrent crimes of the Holocaust. The defence of those charged hinged on the idea that they weren’t guilty of a crime as they were obeying the law of Nazi Germany . Consequently, the trial revived the broader question of whether laws which are inherently immoral can be considered valid law. Moreover, the trial generated fresh d ebate within jurisprudence, in turn leading many to criticiseRead MoreWar On The Second World War923 Words   |  4 Pages War is one of the most dreadful matter in our world today. We have grown up watching news on wars on television channels and news. I am from a country called Bangladesh, where we fought for victory to save our country through a nine months bloody war. And, now we see all this war around different countries in news channels, and newspapers, killing of innocent people. War has nothing to do with killing innocent citizens of a country. The main purpose of war is to fight against one another to protectRead MoreThe Second World War2323 Words   |  10 PagesThe brutality that came with the onset of the Second World War, was that that was unseen by the world in the centuries before. World War Two became one of the defining moments in the 20th century. The scale of the war and the atrocities that came with the desire for the absolute destruction of the enemy was, and will have an effect on the peoples of the world for many years in the future. The Holocaust did not arise through deliberate planning set out right from the time that the NSDAP came intoRead MoreThe Second World War II1261 Words   |  6 PagesThe Second World War is one of the most familiar wars to the everyday person because of its massive effect on the global community’s future. It is arguably the first and only total war in the history of the war. Hew Strachan believes that it is because of its totality, which is seen through all of the components and scale of World War II. His fellow historian Robert Messer agrees saying â€Å"That first truly global conflict mobilized economies and populations of the world on a scale and degree thatRead MoreThe End Of The Second World War Essay1640 Words   |  7 Pagesthe Second World War marked the descent of old world powers such as Germany and Great Britain, and the upsurge of two superpowers, the United States of America and the Soviet Union. These two countries became fierce competitors on the international scene, which lead to increasing politic al and military tensions between a US-led Western Bloc and the Union of Soviet Socialist Republics (USSR). From 1947 until 1991, this period of tension became known as the Cold War. Immediately after the Second WorldRead MoreMusic And The Second World War1666 Words   |  7 Pages Music and the Second World War Adam Griffin South Piedmont Community College Music Appreciation 110 – Mr. Campbell â€Å"In World War II, jazz absolutely was the music of freedom, and then in the Cold War, behind the Iron Curtain, same thing. It was all underground, but they needed the food of freedom that jazz offered† – Herbie Hancock. Looking back into history, you could create a timeline of events with nothing but song titles. Music was not just music, it was a lifestyle. Every majorRead MoreThe Outline Of The Second World War932 Words   |  4 Pages- World War 2 and its aftermath mark a clear period in the extension of US empire - as deeply significant to everyday national experience in the war or in the US domestic sphere during this period – a source of wealth perhaps, but not part of the lived US fabric. - US war’s labour force and the way it organised and occupied territory - World War 2 story highlights the moments when these material system - extensive military - the emergence of America as a new world power. - the role of Americans

Environmental Analysis Of Woolworths essay assignment

Question: Discuss about the Environmental Analysis of Woolworths. Answer: Introduction The Woolworths is a company that operates the grocery and retail business. It is the largest company in Australia and has further expanded to New Zealand. Woolworths was established in 1924 and has a significant market share of about 40% in Australia and is ranked 2nd out of 2000 retail companies in Australia (IBIS world, 2016). In 2016, the company had around 205,000 employees and the number is expected to increase as the company continues to open more branches. It has invested in many portfolios and operates supermarkets, Thomas Dux, food for less; petrol; liquor; general merchandise; home improvements and hotels and gambling. There is a fierce rivalry between Woolworths, Aldi, Coles and others where both deals in the retail business. However, the ever-changing business environment especially the external factors are a great challenge for the company. The problems are identified through the PESTLE analysis, and both the political, economic, social, and legal factors have significan tly affected the company performance. It is, therefore, imperative for the management to maximize the opportunities and its strengths to remain competitively strong. However, by analysing the internal environment of Woolworths, it is quite clear that optimizing on the companys positivity has been the primary strategy that has resulted in the significant growth. In getting a complete picture of Woolworths regarding the internal and external environment, PESTLE and the Porters Five Forces have been explored. Industry analysis The grocery industry has significantly created employment for many people in Australia. As the employment rate increases, unemployment level reduces. Thousands of people have hired to work in the stores, located at various points in Australia. The industry has therefore improved the Gross Domestic Product (GDP) of Australia and spurred more economic developments. The lifestyles of individuals have improved as they can meet some of their dreams from the income earned from employment (Byrne, et al. 2016). The recent reports published by the Australian Bureau of Statistics (ABS) stressed the contributions of the retail and grocery industry in building the Australian economy (ABS, 2016). For instance, in 2015, the retail and grocery industry contributed to 2.2 percent increase in the GDP (ABS, 2016). Currently, the grocery industry in Australia is a fiercely competitive since the entrance of Aldi in the market. Apparently, Aldi has posed a threat to Woolworths differentiation strategy by applying pricing strategy. This strategy involves the offering of quality products at a low price. This strategy, however, has affected the market share that has been enjoyed by Coles and Woolworths for a long period (Pash, 2016). However, this competition that has been posed by the German Owned Aldi through price war has not significantly affected Woolworths and Coles profit. For instance, the company projects that for the next five years, the annual returns to grow by 4.1% to reach $105.1billion and a forecasted growth of 2.9% profits in 2016-207. This data simply shows how Woolworths is competitively strong in the industry (IBIS world, 2016). In 2015, it surfaced that Aldi is stealing some market share from Woolworths where its graph increases every year. However, Woolworths has managed to withstand the market pressure for long, though the performance of 2016 dropped s shown in the graph (Woolworths Sales report, 2016). A significant investment of $90 billion has given Woolworths the opportunity to greatly invest in technology and hire qualified staff. From the study by Roy Morgan, the market share of Woolworths has reduced to 37.3%, whereas Aldi has risen to 12.1%. For Coles, the market share slightly increased from 31.8% to 32.5%, while IGA retained its market share of 9.7%. The external environmental analysis of Woolworths The external environment can be classified into two categories: the macro- environment and the micro environment. The micro environment is those factors that directly influence the organisation performance. They include customers, suppliers, intermediaries, competitors and the public. On the other hand, the macro environments are those factors that affect Woolworths from outside. They include: economic, social, technological, legal and demographic factors. Therefore, Porter five forces and the PESTEL analytical tools can be applied in the assessment of how macro and micro surrounding (Hanan, 2016). The porter five forces This tool examines the current situation and performance of a company. The areas that are assessed include the following. Bargaining power of buyers: in the Australian retail trade, consumers have a wider variety of products and services to select. It is due to the availability of supermarkets and retail stores that provide necessity products to customers giving buyers high bargaining powers. With the entrance of new players in the market that has consequently spurred stiff competition hence giving more powers to buyers (Porter and James, 2015). Bargaining power of suppliers: the retail trade being competitive, a significant number of the market share is taken by the majority. Therefore, suppliers have high bargaining power in the industry. In addition, the supply in foods is affected by the seasonal changes. In case the supply reduces due to changes in season, the suppliers usually have more powers. Woolworths Limited will adopt an efficient supply chain management to achieve their goal of customer satisfaction. Threats of new entry: new firms which want to enter into the retail industry find it difficult because larger companies have already dominated the market. Hence, threats to new entry are considered to be lower to a company like Woolworths. This new entrance for instance Aldi has affected the profitability level of Woolworths (Mike, 2016). Perhaps, sales could have increased in the future where the market is now shared by close rivals. Rivalry among existing firms: the Woolworths main competitors include Cole supermarket, Aldi, Asda, and more (Malcolm, 2015). They usually compete for high market share, and this makes the rivalry to be higher in the Australia retail trade. This completion has affected the profitability level of Woolworths. The profitability has reduced because some of the customers that used to purchase products from Woolworths have now preferred shopping from competitors stores (ABC News, 2016). The threat of substitute: these are products that can serve an alternative purpose as the existing one. The substitute products are always available (Low, 2015). To thwart this, Woolworths has embraced diversification and has offered consumers an opportunity to choose from the variety of products offered. Currently, it is also adopting the pricing strategy in Australia and in the international market, Woolworths is applying differentiation strategy to win consumers. These strategies will consequently result to increased sales hence profit maximization (Woolworths Limited, 2015). Therefore, Woolworths should the understand these five forces and formulate viable strategies to enhance quality, provide what customers needs, employ sophisticated marketing strategy, control suppliers to be a cost leader and above all, it should totally incorporate technology in its processes. As a result, it will manage the competition and expand further (Kotler Keller, 2016). Legal-political factors Apparently, it is imperative that all business organizations have no otherwise but to abide by legal provisions of the land fully. Woolworths has, however, instituted rules and policies in place that guides its staff to align with the constitutional imperatives of the land. They, however, understand the consequences of contravening the legal requirements and even employ law experts to advice when the management is uncertain of a particular matter. Moreover, Australia and New Zealand are countries that enjoy a long period of political stability (Tanya David, 2015). The Economic relations inked between these two States have created a Conducive environment for the efficient operation of Woolworths. However, the Woolworths performance has been affected in various ways. The political forces had negatively impacted the retail industry in Australia received a set blow when the government recently launched a campaign that aimed to block the developed companies like Woolworths from eliminating smaller retailers through unfair competition for the market. Therefore, the fair business policy enacted by both Australia and New Zealand Competition and Consumer Commission has significantly affected the performance of Woolworths. But because of the managements capability in establishing effective strategic measures, the company has managed to thrive in the industry and further command a significant market share (Woolworths Limited, 2016). Technological factors The technological breakthrough that is currently experienced has significantly affected how most businesses conduct their operations. Today, technological harnessing and innovations is a common trend that organizations are applying to sharpen their competitive edge. Woolworths has employed the technology in most of its operations. The Woolworths has used the green refrigeration technology to store perishable products. Also, the self check-out machine utilized by the company to scan, weigh and make payments significantly assisted in reducing the costs (Stannage, 2106). Economic factors These factors primarily deal with the performance of the countrys economic performance. It can be regarding the consumers purchasing powers, the exchange rates, inflation, among others. If the customers purchasing powers are too weak, the performance of the company is negatively affected. Also, the existence of inflation tends to raise the price of various products hence affecting the users buying behaviour. Social factors These factors include the demographic patterns and individual beliefs, norms, attributes and so on. It particularly covers people religion, language, gender, sex, age, population size, norms, etc. The demographic aspects in Australia keep changing. Consumers vary their demands according to technological changes, implying that they prefer consuming current products. Also, they consider purchasing products from organization leading in corporate social responsibility practices (Michel and Kannan, 2016). Conclusion Wrapping up, a keener analysis of Woolworths Limited internal and external environment through PES TLE and Porters Five Forces apparently reveals that dynamic business environment has been a challenge. The growth and expansion focus have enabled it to enact strategic plans that align with both short and long term objectives. Furthermore, the unfavourable environmental metrics has also been a great challenge to the company that have affected the profitability level. Though the company still anticipate for more profits but the fact remains some of its customers have opted for cheap competitors products. The strong commitments towards ensuring that the customers are provided with the right products and creation of a healthy working environment to for the employees are part of the factors that have contributed to Woolworthss success. Recommendations It is recommendable for Woolworths to: Continue with establishing operational strategies that are in line with the industry requirement and within the organization ability. Then the management should give full support to ensure the strategies are implemented accordingly. Invest in research and development as well as support creativity and innovation. These are the requisite that works hand in hand with technology and gives the company a competitive edge against rivals. Lastly, the management should invest in imparting the relevant skills to the workers through training programs, mentorship, coaching to keep them informed of the company expectations. References ABS (2016) National Accounts, Quarterly Reports ABC News, (2016) Woolworths posts $1.2b loss: food, petrol sales slump. Retrieved from: www.abc.net.au/news/2016-08-25/woolworths-results/7783378 Byrne D., Fernald, J. and Reinsdorf, M. (2016) Does the United States have a Productivity Slowdown or a Measurement Problem? Brookings Papers on Economic Activity, March. Hanan A. (2016). An Exploratory Paper on Strategy Implementation: Industry Look at Some of the Worlds Most Profitable and Most Innovative Companies, volume 17, issue 4 IBIS world, (2016). Supermarkets and Grocery Stores in Australia: Market Research Report. Retrieved on 19th Jan, 2017, from https://www.ibisworld.com.au/industry/default.aspx?indid=1834 Kotler P Keller (2016) Marketing Management 15th Global Edition published by Pearson Education Australia Pty Ltd. Pash, C. (2016). Aldi opens its battle with Coles and Woolworths in South Australia: Business Insider Australia. Accessed on 19th Jan, 2017, from: https://www.businessinsider.com.au/aldi-opens-its-battle-with-coles-and-woolworths-in-south-australia-2016-2 Low, C. (2015). Woolworths trails Coles on grocery prices: Macquarie analysis Show, Sydney Morning Herald accessed 1st Feb, 2017, from: https://www.smh.com.au/business/retail/woolworths-trails-coles-on-grocery-prices macquarie-analysis-shows-20150708-gi7iyz.html Malcolm, K. (2015). Supermarket Monsters: The Price of Coles and Woolworths' Dominance. Red back Michel W. and Kannan, P.K. (2016). Marketing Analytics for Data: Rich Environments Journal of marketing, volume 80, issue 6. P. 97 Mike King, (2016). ALDI is stealing market share from Woolworths Limited, The Motley Fool, Retrieved on 1 Feb, 2017. Porter, Michael E., and James E. H. (2015). "How Smart, Connected Products Are Transforming Companies." Harvard Business Review 93, no. 10: 97114. Stannage, T. (2106).Marketing help: Marketing Strategies that work. Business Consultancy Services,weblog post,retrieved 19 January 2017, from: https://timstannage.com.au/marketing-help/. Tanya, S.B., David, G. (2015) Strategic Management: PEST analysis. Volume 12 Woolworths Limited (2016). Annual report 2016:Retrieved from https://www.woolworthslimited.com.au/ annual report/2015/files/Woolworths_AR_2015.pdf. Woolworths Limited (2016). Annual report 2016:Retrieved from https://www.woolworthslimited.com.au/ annual report/2015/files/Woolworths_AR_2015.pdf. Woolworths Sales report, (2016). "Full Year Results - Financial Year 2015, Page 21" (PDF). Retrieved 1 Feb 2017.

Intervention Course Outline Essay Example For Students

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